Social Media has become one of the most effective marketing and public relations tools in the World today. Becoming an educated internet savvy user is in the best interest of all currently employed persons, job-seekers, and soon to be job seekers-also known as (college students). The majority of web sites on the internet expose their viewers to some form of social media, sometimes with social media tagging or links to social media websites. For those of you who are wondering what “Social Media” is exactly, according to Wikimedia’s page on Social Media, dated September 24th 2010, Social Media is Media for Social Interaction, also known as Consumer – Generated- Marketing. This web- based technology is the Mass Communications modern marketplace, which spans the globe through various identities; two such identities are:
- Social Networking- an individual based social media,
and
- Online Communities- which are group based – social media platforms.
Now the next question that should be stirring in your mind is…What are some examples of a Social Networking or Online Community based platforms? The answer given by Wikimedia’s Social Networking page, also dated September 24th, 2010 is that they are platforms that allow the user to input personal profiles of information that may seek their high school background, for connecting with old acquaintances. This might include acquaintances from high school, college, membership organizations, or even military affiliations. Two of the most popular Social Networking platforms are Facebook, and MySpace, these websites allow for pictures, correspondence, links, and e-mail invitations that can be accessed via text-messaging, e-mail, and digital audio. Examples of Online Communities that are very popular in today’s media market are: Twitter, Yahoo messenger, Skype, and there are many more. With the online community platform, there is the option of live chatting, which is a medium that is as personal as a phone call, but will also give you the option of voice and stream video. Online communities tend to be popular with corporations that want their employees to build their own personality profiles into the company website, which makes the employee feel as if they have more of a vested interest in the organization. Another benefit is that it gives the employees a virtual opportunity to know their colleagues and internal business contacts, even if they are not working from different geographic locations. One company, “Best Buy,” said in their Twitter blog, that companies that use Twitter give their future and existing clients a chance to feel the personal touch as if they know the sales or executive contact that they are dealing with personally, but this time it is via online or phone interactions, which makes spending money on wholesale goods a lot more comfortable for their clients. It would seem like a downside, to lose that face-to-face contact that has made many sales organizations successful, but time is money, and the most efficient use of time, would definitely favor the social media interaction.
Another great thing about social networking and online communities is that it has opened up a whole new world of opportunities for people seeking employment. Telecommuting, which was once considered employment for housewives that wanted to do at-home data entry or phone call telemarketing, is now for the avid college educated professional, and the pay rates are as lucrative on the virtual office front, as it is in the corporate office. In-fact, craigslist hosts an array of job opportunities listed by potential employers that has a telecommute category, which defines for the job-seeker only those jobs which would allow the work to be done from their own home office.
Speaking from experience, telecommute is a very easy and private way to earn an income and still feel all of the perks that go along with corporate culture. Utilizing SKYPE and headsets to place calls, utilizing PAYPAL and/or direct deposit for paychecks, utilizing GOOGLE DOCS and OUTLOOK FOR BUSINESS, telecommuting is the opportunity of a lifetime, and can open up business opportunities that have not previously been available to college graduates; it is also a corporate gift of entrepreneurship for college graduates with disabilities.
Besides telecommuting, social media has opened up a wealth of job opportunities for current and former college graduates that slightly resemble their daily social media activities, which they have been engaging in-on and off their college campuses for years. Only now there is a significant difference- they will get paid in upwards of $60,000 to $90,000 per year for the same communication habits, acquired through personal social networking.
To give a more visual picture of the future of Social Media, I scrolled through the job opportunities on Craigslist, (as I often do), and on the morning of September 25th, 2010, there were already over 25 opportunities listed in the social media field. Some of the social media expert titles that were available: Blog assistant, Social Media Presenters, Community Producer: Engage On-line Communities at Live Chat Leader, Data Strategist and more. Each listing specifically wanted college graduates with certain social media
skills. Two such job listings that were especially noticeable in the field of social media are shown in text boxes below:
Craigslist.com-Jobs/Social Media
One position offers a full-time corporate office location job in New York, while the other offers a $12.00 an hour paid internship (great way to learn-how to be in a social media career) also located in New York.
The language of the job opportunities and of social media is quite clear to the avid consumer, simply put…get yourself a laptop, register yourself with an online community, learn how to blog, and get ready for the current and powerful future of opportunity building…aka…SOCIAL MEDIA!
Check out these links for more information on Social Media:
http://en.wikipedia.org/wiki/Social_media
http://en.wikipedia.org/wiki/Social_network_service
http://newyork.craigslist.org/search/jjj?query=social+media&srchType=A
http://www.skype.com/intl/en-us/home
http://twitter.com/
http://www.facebook.com/
More Social Media Commentary on Blogging and Microblogging in my next….BLOG! BY DAWNSMI
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